Monday, February 1, 2021

Make all your stakeholders self sufficient

Every business whether it is small or big aspires to increase the profits year over year. We all know that profit increases by increased sales or decreased expenses.

In a difficult year like 2020, if the business can even receive the sales orders, it itself is a boon. Hence, maintaining or increasing profit is only possible by decreased expenses. When we say that let’s reduce expenses, we look literally at obviously visible costs such as staff salary, business travel, marketing expenses etc. However, such moves help in the shorter-term but hurt the business significantly in a long run.

One of the ideal ways to decrease the expenses without hurting the business, in the long run, is to make the business efficient. High efficiency leads the business to higher productivity. Higher productivity results in increased profitability. Hence, if we increase the efficiency in the business, we can definitely generate more profit without additional sales even. 

So what’s efficiency? 

Let’s take a simple example for our Textile business. Let’s say a customer or a broker asks the textile business to send high-resolution images of the products s/he bought so the customer can resale. This is a very common and simple requirement. However, this simple requirement consists of multiple steps such as this requirement will be assigned to one of the employees, that employee will retrieve the order, then make a list of products the customer has bought, retrieve high-resolution images for all those products, verify at least once to make sure all the images are covered, find customer’s phone number, add it into the contact list, then open WhatsApp and send all those images. Look at how many steps to fulfil a simple request of the customer. If we get N such requests in a given day, we will need hours to entertain such.

How can we make the above requirement efficient?

How about if we ask the customer to retrieve the high-resolution images himself? Huh? What? How can a customer get the images himself when images are stored on my computer? He doesn’t even know where those are located and he doesn’t even have access to my computer. Yes, the answer is even then it is possible. If you use the next level of technology in your business, this is possible. Use the SimplyTextile application. SimplyTextile lets you upload your products, let customers order online and then the customer has access to download the images of those products himself. You as a business owner need to just upload the product once and not only image download however you are actually letting the customer choose the products without any manual efforts from your side and making buying easy.

In a nutshell, technology helps us do more with less and with ease. Every business owner shall keep some time aside regularly and invest it to evaluate to find ways to increase the profit. It is well worth it!

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